A Beautiful Mind: Ethical and Unethical Essay

There were several ethical and unethical instances in the film and first I will start off with the ethical. John Nash is awarded the privilege to work for Wheeler Laboratory for making up his own original idea. This is something very honorable and being part of the Wheeler Lab was something of high standards. On the same note, it was very noble of Nash’s opponent, Martin Hansen, to congratulate John Nash on winning the chance to be with the Wheeler Laboratory. The position was a very competitive spot, so when Nash won it was good sportsmanship that Hansen was content with Nash’s success. As for unethical incidents, here are the few I picked out. Martin Hansen â€Å"assumed† that John Nash was the waiter at the table. I say assumed because Hansen was playing dumb and just wanted to insult or tease Nash. Second, Dr. Nash tells his student that his ability to speak comes second to how well Nash can hear himself. This was unprofessional because of the lack of courtesy Nash lacked as a professor. The next point is unethical because it is something frowned upon in society. The way John Nash tries to be with a woman by telling her straight forwardly that he just wants sex. This is not something gentlemanly towards a woman. See more: Old Age Problem essay John Nash goes through a series of fantasies where he thinks he is involved with a secret part of the government. Nash later is captured by a psychologist and his employees. When taken to the hospital, the director lets the viewer know that Nash is diagnosed with schizophrenia. This psychological disorder makes the diagnosed generate fantasies from the mind and turn them into real life. Although the fantasies are not real to everyone else the diagnosed believes everything they see is real.

Child Abuse At Saudi Arabia - 1901 Words

Child abuse started when the humanity began. Every society has number of abusing situations for children. According to Dictionary.com, child abuse is â€Å"mistreatment of a child by a parent or guardian, neglect, beating, and sexual molestation†. In other words, child abuse is treating a child badly emotionally, as well as neglect and physical and sexual treatment. Historical stories and Islamic literature have mentioned a child maltreatment practice that considers as a big risk on children’s lives. Even though child maltreatment was happening in Saudi Arabia, it didn’t have enough evidence. In 1990, Saudi Arabia received the first report about child maltreatment. As a result, in 1996 Saudi Arabia connected with the Organization of the†¦show more content†¦The first step of progress was to establish new legalization to protect children. Also, awareness programs were provided by national media to give more explanation about child maltreatment. In addit ion, there were teams in the hospitals to serve children who were abused (Qayad, Inam, Al Eissa, Al Buhairan, Noor, 2012). The purpose of my topic is to spread awareness among the community, to give useful information for people who do not know enough about child abuse, and to decrease the number of victims from abuse. Therefore, the purpose of this paper is to elaborate on child abuse in terms of its definition, history in Saudi Arabia, causes, signs and impact, as well as types of child abuse. Phenomenon and factors of child abuse The World Health Organization (2006) defines child abuse as follows: â€Å"Child abuse or maltreatment refers to the physical and emotional mistreatment, sexual abuse, neglect and negligent treatment of children, as well as to their commercial or other exploitation† (What is the source - ? p.7). There are many factors which cause child abuse. The most important factors of this problem are families, social, and personal causes. The first factor of child abuse is families. Abuse cases usually occur in families who apply some of these states: poverty, lack of education, serious marital problems, unemployment,etc. Tucker and Rodriguez report that unstable and

Ecs Preferential Banana Importation Treatment - 2114 Words

EC-BANANAS III The case concerns the ECÊ ¼s preferential banana importation treatment to certain African, Caribbean and Paciï ¬ c (ACP) countries. The Appellate Body upheld the panel’s ruling that the ECÊ ¼s regime for importation, sale and distribution of bananas was inconsistent with certain GATT Articles.17) Ecuador, one of the complaining countries, sought to retaliate against the EC when the latter was found, by a compliance panel under DSU Article 21.5, to have failed to implement the DSB rulings. The crucial element in Ecuador’s request was that it was the ï ¬ rst case where a complaining party requested to retaliate under the TRIPS Agreement. The arbitration panel found that Ecuador could request authorization to suspend its concessions or other obligations in certain sectors under the TRIPS Agreement, with the level not exceeding US $201.6 million per year. Although DSU has usually made it easier for disputes to be resolved rapidly, EC-Bananas is an exception to this experience. The EU kept prolonging the dispute by repeatedly reforming its banana regime without making it fully WTO compliant, thus provoking renewed consultations and litigation after each reform. Ecuador and its developing country co-plaintiffs were unable to force the EU into compliance. This may partly be due to the fact that Ecuador did not make use of its cross-retaliation rights granted by the DSB in 2000. Even retaliation to its full potential by Ecuador may not have succeeded in bringing about EU

Terrorist Attacks on the United States - 1994 Words

â€Å"The September 11 attacks changed many aspects of American life and governmental policies† (September 11 Terrorist Attacks on the United States). It all started on September 11, 2001 in New York. 9/11 made history with its tremendous destruction and deaths. Many people were killed in the collapse of the World Trade Center Towers, additionally those who jumped down from stories above and the hundreds who asphyxiated in the massive smoke that had spread from New York to Washington D.C.. Many Americans from that day on have sorrow and barren feelings from losing their loved ones. Many people do not realize how strongly their opinions have affected not only the country but other countries additionally. Many citizens who walk the streets†¦show more content†¦There is more anger in America when 9/11 happened. If I were dressed in a burqa would I be accused of being a terrorist? Will I be without any rights and be stopped at the airport? Will people be offended and say get out of America? Being in other people’s shoes and seeing what they have been through is what America needed to see. Not all Muslims or any other race dressed in burqas and other religious outfits are terrorists. America needs to see and open their eyes and give other people chances. Furthermore, September 11 impact opened our mouth but by doing so it has shut down our hearts of being a real citizen and showing others from different countries that we are no different and crucial from the people they try to escape to find freedom in America. September 11 was an organized plan created by the Al-Qaeda and their leader, Osama bin Laden, for the United States. The morning of September 11, 2001, 19 Al-Qaeda terrorists had taken over four commercial passenger jet airliners. Hijackers used box cutter knives as weapons to take control over the passengers on the airplanes. In an article called â€Å"September 11 Terrorist Attacks on the United States† which mentions hijackers names â€Å"Satam M.A, Waleed M., Wail M., Mohamed Atta, and Abdulaziz Alomari† are the hijackers who calculatedly crashed American Airlines Flight 11 and United Airlines Flight 175 into the Twin Towers of the World Trade Center in New York City. American Airlines Flight 11 carried 92 passengersShow MoreRelatedThe Terrorist Attacks Of The United States1409 Words   |  6 PagesThe 2001 terrorist attack in the United States had negative social and economic effects in the country and generally stirred the peace of the citizens. Terrorism is a major threat to any sovereign country in the world including the United States where. There are other threats that influence the comfort and the interests of the residents of the United States in varying measures (Decker, 2001). The Department of Homeland Security is tasked with the protection of the people from any activity that influencesRead MoreThe Terrorist Attacks Of The United States2247 Words   |  9 Pagesâ€Å"9/11†-the terrorist attacks that took place on September 11, 2001- many Americans, officials such as the local Police Departments, Fire Fighters, the government and the President of the United States all shared one main priority and thought. That thought, concern and priority was to combat terrorism in the United States and avoid something this immense from happening ever again. Many others prior to 9/11 never thought the day would come in which they would witness such terrorist attacks to this countryRead MoreTerrorist Attacks On The United States1453 Words   |  6 Pages 2001, alleged Al-Qaeda members attacked the United States of America with four passenger planes, Boeing 757s. Two planes flew into the North and South Towers of the World Trade Center in New York, one plane flew into the Pentagon, and the remaining plane was possibly targeting the White House but was unsuccessful. People all over America felt an utter shock and disbelief after this tragic event as people demanded answers. After the terrorist attacks, a portion of Americans started to believe inRead MoreThe Terrorist Attacks Of The United States Essay2060 Words   |  9 PagesIntroduction Living the United State when one thinks of a terrorist attacks often their mind will first go to a larger scale attack such as the events of September 11th 2001. â€Å"September 11, 2001 changed the United States forever, the terrorist attack that day marked a dramatic escalation in a trend toward more destructive terrorist attacks which began in the 1980s. It also reflected a trend toward more indiscriminate targeting among international terrorists. The vast majority of the more than 3Read MoreThe Terrorist Attacks Of The United States Essay2177 Words   |  9 PagesFailures Pre- 9/11 Before the terrorist attacks that occurred on September 11, 2001 in the United States, the CIA was very aware of Al Qaeda and other terrorist groups who’s aim was to target the United States. The CIA became aware of Al Qaeda when they were tracking Osama Bin Laden in 1991 for financing terrorist attacks. As previously discussed, the CIA followed Bin Laden to Afghanistan where they eventually declared war on him. In 1999 the CIA was aware of and defeated Bin Laden operativesRead MoreTerrorist Attacks On The United States1298 Words   |  6 Pagesaims. There have been numerous different terrorist attacks on the United States in all the years, but 9/11 is by far the worst. On September 11, 2001, around 8:45 a.m., something that will live in the memories of others forever. With around 3,000 fatalities and millions of people affected by this disaster it would be day that is never forgotten. A terrorist group, led by Osama Bin Laden, known as Al Qaeda teamed up with the Taliban to plan these awful attacks. Bin Laden was a millionaire’s son andRead MoreThe Terrorist Attacks Of The United States1968 Words   |  8 Pagesworst attacks the United States has ever experienced. Many factors made the terrorist attacks of September 11th a day that is permanently etched into the hearts and minds of Americans. Nineteen radicals linked to the Islamic terrorist group al-Qaeda gained control over four airplanes and carried out attacks against targets in the United States on 9/11. (History.com Authors) Their leader, Osama Bin Laden, and his followers viciously opposed the United States. In al-Qaeda’s opinion, the United StatesRead MoreTerrorist Attacks And Its Impact On The United States Of America Essay1295 Words   |  6 Pages11th 2001, a series of ‘terrorist attacks’ struck the main cities of the United States of America. This is more commonly known as 9/11, hence the 11th of September. The story of this incident is that these deadly attacks were performed by Al Qaeda extremists. This event has been recorded in the pages of history as a clear act of terrorism war and has impacted many people’s daily lives, even here in New Zealand. But was it really these extremists who attacked the United States of America, or was itRead MoreTerrorist Attacks On The United Sta tes Of Homeland Security2742 Words   |  11 PagesSeptember 21st, 2001 only eleven days after 911, a day that will go down in infamy because of the terrorist attacks on the twin towers, Pennsylvania Governor Tom Ridge was appointed as the first Director of the Office of Homeland Security. The nation fell to pieces after this horrible attack. Just shy of 3,000 people lost their lives, and thousands of families lost loved ones. Never before had the United States lived in such fear and uncertainty. Something needed to be done, and it had to happen quicklyRead MoreThe Security Administration ( Tsa ) / 11 Terrorist Attacks On The United States1802 Words   |  8 PagesOur society today has transformed in ways that our Founding Fathers would have never expected. Life changing events such as 9/11 terrorist attacks on the United States has set the tone in how our government responds to such horror. It has put the entire nation on an edge and citizens feel the insecurity of their gover nment and fear for their safety. Every individual was scrutinized, but some were looked at more closely than others due to their sex, race, and religious background. Government has

Ethics of Us Army Free Essays

ETHICAL CULTURE AUDIT of the United States Army By: Andrew Driscoll March 16, 2013 Each soldier in the United States Army, or any military service, will have very different experiences with the ethical culture of their unit. Is this experience due to the organizational culture or how its leaders operate within that culture that creates such an unique experience for every soldier? The point is that if you ask 10 soldiers to conduct an ethical culture audit of the military, I believe you will get 10 different answers that fall on all points on the continuum. Responses that the Army is highly ethical would come from soldiers who have â€Å"internalized cultural expectations† (p. We will write a custom essay sample on Ethics of Us Army or any similar topic only for you Order Now 152). Since the Army has such a strong culture, ethical or not, there are always going to be individuals who fight that culture and resist the â€Å"internalization† of some or all the values. Typically these soldiers separate from the military during their initial training or when their first time commitment is up, usually 2-3 years. From my experience the United States Army has a highly ethical culture. One could sight any of several dozen scandals or investigations from Abu Grhaib prison abuse to the 101st Airborne soldiers raping and killing a family of five in Iraq to counter my assessment. But, I argue that these incidents occurred in spite of the strong culture, where a combination of â€Å"individual character traits† (p. 198) and/or trauma suffered in combat operations caused unethical behavior contrary to the ethical training they received. To help prevent such incidents and also study behavior the US Army has developed the Center for the Army Profession and Ethic. Since 2008 the Army has incorporated the research from this organization and trained its mid-level leaders to implement its findings at the unit level. To have a highly ethical organization, you need leadership that is committed to continuous improvement and not complacent with the current culture. In an organization with over 500,000 active soldiers the mentality has to be, there is always room for improvement. This mentality of continuous improvement must also come from the leadership of the military to be effective and implemented. Similar to Kelleher’s philosophy of â€Å"serving the needs of employees† (p. 156), the Army has a strong tradition of taking care of soldiers and their families so they can take care of the country. The leadership of the Army has set up and participates in numerous programs to assist soldiers with any issue from financial to marital problems. I completed my undergraduate education in Finance and then joined the military. I had no idea how to do my taxes and the Army taught me, not a $100,000 plus education. Once I knew how to do my taxes, as a junior leader I was required to assist my soldiers. Formal leadership in the military is prominent, from the understanding the Uniform Code of military Justice, to daily corrective actions for very minor offenses that in other organizations would probably go unnoticed. This relationship tends to be very formal as all rules and regulations are written down and trained during your initial 12 weeks of basic training. The leader is also responsible for continuous training to include a weekly briefing on good decision making when off duty. The informal aspect is very unique for each leader, it typically comes from written policies that the leader permits his soldiers to dis-obey. Whether it is early dismissal on Friday, or a motto against regulations, it builds a trust a with soldiers that their leader is on their side as well. Except in extreme cases such as the Abu Grhaib prison unit, I have found that the informal systems are in alignment with the formal ones and where they differentiate are so minor that it does not cause issues. The best way to summarize ethical leadership is to know that soldiers react to your actions more than they do your words. A common Army Office motto is â€Å"Lead by Example. This motto best prevents â€Å"hypocritical leadership† (p. 162). To get the right type of leadership in the Army, recruiters look at every candidate with the SAL method, Student, Athlete, Leader. Candidates are given a score based on GPA, sports, clubs and leadership rolls held. The Army has historically not allowed individuals with a history of crime, drug abuse or cheating in, but due to recruitment issues they have started to waive some requireme nts to meet goals. This shift has been criticized and said to have diminished the quality of the US soldier. It was interesting to see making goals or the number this as the main reason to waive values in Aaron’s speech this week. It appears no organization is free of the pressure to perform on a quantitative measure regardless of the effect to values. Selection for promotion in the Army is also very rigorous and has a set of standards that are very consistent. This prevents fraud and any possible quid pro quo from occurring. For General officers their appointments have to be confirmed by Congress and top secret security clearance requires a polygraph test. This ensures that the nations military decision makers and individuals with information can be trusted and have been vetted. The US Army’s values, mission statement and policies are simple but have withstood the test of time. The mission of winning the nation’s wars has remained constant, but Congress has added sub-statements to ensure responsibility and protection of the American people. In history winning at all cost was commonplace for the military especially in WWII. Since then collateral damage and fratricide are no longer acceptable consequences to accomplish the mission. The values of the military (leadership, duty, respect, selfless service, honor, integrity, and personal courage) are instilled from day one, and put on your chest right next to your dog tags for every day there after. It is these values that help leaders and soldiers accomplish the mission with the best course of action, rather than the quickest or most definitive. As for policies, the military has a policy for how to do just about everything. The UCMJ is just the tip of policies in the US Army. Every branch, every machine, every unit has a manual to dictate policy. Very rarely does a situation occur in peacetime in the military that there is not a written policy to follow. Ethics training starts before day one in the military. Before you report to initial training you take an oath of office or enlistment that defines your roll in the military and commitment to uphold the constitution. Everyday of 12 weeks in basic training you recite the values and Ethos of the Army. In the past there had been issues that units did not operate according to individual training, so over the last decade all training programs have been updated to ensure the best possible replication of how the â€Å"real† Army is. Companies seek soldiers after their service for one main reason, they have had the best training in their field possible, and I believe this is holds true for values as well. Performance management in the military is very structured. There is a system in place and the only thing preventing a soldier from getting a fair and thorough evaluation is their own failure to self evaluate. Each unit has very different performance tasks to evaluate, but all soldiers are evaluated on the seven values of the Army at least twice a year. There is also reverse evaluations where soldiers have the opportunity to critique their leaders. Lastly after every mission the Army conducts and after action review where everyone can provide input. There is always a mandatory three positive comments period and three improves to ensure continuous improvement while remaining positive. For most situations the military has set up a structure where it is impossible to cheat on evaluations. Whether the tasks are team or individualized, the test results are hard to accomplish without actually doing the work. The key to performance management in the military is that the soldier knows what is expected of him or her and the consequences of not meeting those expectations, similar to how Joe Paterno treated his organization. The Army’s Organization structure is outlined by the chain of command. When to go above or around the chain of command is clearly defined in UCMJ as well as when you are authorized to dis-obey an order from that chain of command. While it is easy to say it is all written down, application in combat is the real test. The leadership in the organization will determine whether it works in the field or not. Soldiers can not be fearful of reporting wrong doing or negative results, and that comes down to their leaders to ensure what is written is implemented. The Military’s decision making process (MDMP) is a 300 plus page manual of which I took a one month long course on learning the process. This process rivals six-sigma for in depth analyzing a problem and how to take the best course of action. The best example I can provide is that MDMP alone and how it relates to ethical culture in the military could be a five-page introduction. The Informal cultural system of the Army is the one that is most portrayed in the movies and stories, from Code Reds in â€Å"A Few Good Men,† to the heroics of the Band of Brothers in WWII these are the moments that soldiers live for. We spoke of the formal evaluation system, but the informal bond between leaders and soldiers is what really makes a soldier perform his duties to the best of his ability. Heroes are both formally and informally recognized. For every Medal of Honor winner there are 100 soldiers that have done impressive tasks that civilians could only imagine accomplishing. Norms, if they are positive are usually translated into doctrine over time, so most Norms only last a few years until they are wholly accepted. Rituals however are very unit focused and are usually never written down. They are passed from leader to leader as a ritual itself during the change of command. Even today, 5 years removed from the military, the stories we tell amongst military friends are what motivate my actions to do the right thing. When we tell stories, you will immediately notice that we are speaking a language or code that is only understood by a few. Many of our values are questioned from the outside, by the way we speak in jargon or our fondness of tobacco and alcohol, but simply look at the actions of a military person and you will see his own language of values is thru â€Å"deeds not words,† my unit motto. Based on the examples and reading chapter 5, I believe even more so that the Army is a highly ethical organization. Compared to the organizations in the reading and the others I have worked for, there is no group who puts more time and effort to ensuring values in its actions and people than the US Army. While there are individuals who stray from the Army values, typically in their informal leadership methods, as a whole the formal and informal culture of the US Army are complimentary and exist to best promote the welfare of the Untied States. It is hard to criticize something you love, and that has been developing and evolving continuously over 200 years by some of the greatest leaders the World has ever seen. There is one key element to ensure the ethical culture environment of the US Army, to recruit personnel at the highest level possible. The Army cannot waiver in its recruitment of new soldiers to â€Å"meet the numbers. † Lowering the requirements for entry will only weaken the organization’s culture and ethical standards. There are always other areas fro improvement, but this one area is more important than all the others combined. I Andrew S. Driscoll affirm that I have neither given, utilized, received or witnessed unauthorized aid on this deliverable and have completed this work honestly and according to the professor’s guidelines. How to cite Ethics of Us Army, Essay examples

Developing an Advertisement Design

Question: Discuss about theDeveloping an Advertisement Design. Answer: Introduction Johnson Johnson Company (J J) is one of the most famous Baby brand producing products (oil skin) that clean and clear spots. The company is well known across United Kingdom and United States of America. It rose to fame in the 1990s when it realized that its expertise in babies skin may offer credibility to other skin care products. The company therefore decided to come up with a number of sub brands under the same name (Johnson name) and targeted people at different stages (Belch Belch, 2015). This is where teenage girls came in and later the company started to bank on them as the sole costumers to its product. Purpose or Objectives of Johnson and Johnson Advertising Campaign in Measurable Terms The purpose or the objectives of the subject company in measurable terms was to become the first in ranking with respect to skin care brand. This it planned to achieve through increasing the product value and quality as well as producing a list of skin care brands for the teenage girls to clear spots (Booth Koberg, 2012). The other was to become one of the most popular brands that have got medicinal input among female teenagers. This was majorly because it is the medicinal substances that were going to clear the spots that may occur on the ladies skins. The final objective was to ensure an establishment of relationship between the company and the teenage girls. This was mainly aimed at establishing loyalty to Johnson Johnson for as long as they live. In order for the company to achieve the above objectives in measurable terms, it had the task of encouraging the subject girls to believe in them and convince them, that they understood the girls needs. Commenting on the Feasibility of the Subject Companies Objective with Regards to Budgets, Time and also Market Factors Feasibility in simple terms refers to the state or the degree of something to be done with ease. The feasibility on the subject in view of budget, time and market factor was possible only if a number of plans were developed. For example, market factor was dependant on the laid strategy that the company was going to use to outdo other companies with the similar product brand. In every market there has to be competitors and every competitor will always want to be at the peak. This is the basic reason why between 1992 to 1996, Johnson Johnson Company was still not able to take the top position due to poor promotional strategies. The feasibility of time and budget were achievable since there was enough time spans for the company to improve its dealings and rise to the top. That on budget was also possible since the company had laid strategies for improvements with an inclusion of the budget. Difference Between American Consumer Responses and British Responses American consumer responded positively and the Girls talking worked perfectly well with them and therefore, there was much sale made whereas the response of British consumers was negative since they never saw something good in the advertisements made. This therefore reduced sale among the British consumers (Brown, 2011). One Legal or Ethical Issue that would arose in the Course of the Campaign directed towards Teenage Girls One of the ethical concerns that would have arisen during the campaign would have been on the teenage girls were assisting in promotional activities ensuring that they operate within the legal policies and not violating any promotional laws. Summary on how J J Allocated Resources The first resource allocation by the subject company was on the buying of company name from Revlon in 1991, the other resource allocation was on achieving its strategies for achieving objectives. Much of which went to advertisements and also products promotion, this is the area where consumers in both America and Britain were also generalized since they were targeted through advertisements (Szetela Kerschbaum, 2010). Describing Campaign Length, Service Providers Chosen, Time Frames and Milestones chosen in this Particular Case Study The campaign length of J J Company in respect to its product was seven years. This is because the launch of the company name under clean and care that was bought from Revlon was in 1991. This is when it began its campaign till 1998 when it was able to achieve its objective of being the best in ranking. The service provider chosen by the subject company were mainly confident teenage girls who ensured that the company achieves it goal. This they did by engaging in promotional activities among other things of services to entice majority of teenage girls across Britain and U.S. to buy the brand (Anderson North Seattle Community College, 1975). The detailed response provided, goes hand in hand with time frame and answers the aspect of milestone as well. Answers or Responses to what should be included in the Marketing Plan Meeting Organizational and Marketing Objectives and Incorporating Marketing Approaches and Strategic Marketing Mix. The marketing plan of Johnson Johnson Company explores at a greater extent the number of objectives as well as its marketing approaches and not also excluding the marketing strategic mix. Some of its grand objectives includes; striving and raising to being one of the best dealing brand, consolidating a great number of consumer and finally establishing good rapport with consumers. Major marketing approach for this is on monopolizing the marketing field by the wide variety of brand product produced. Finally the strategic marketing mix as indicated in the diagram mainly provides a guideline on how the plan will be explored. Rationale for the Mentioned and Information that Supports the Choice of Strategies and Tactics The major rationale is to ensure that the performance of the company is at a better position and can maintain its pace of value addition. Presentation of the Plan in Time Frame and Particular Format The subject presentation is in the table of marketing plan below with the required time frame and the format that has been adopted from the Australian Marketing Plan Template. Showing How Adjustments have been made in Response to offering Feedback to Key Stakeholders for Implementation within the Required Time The adjustments made in line with the marketing plan in question are in reference with the time frame the company is to start operation and the time of implementation. It is after Implementation is done with when feedback will be provided. The details of the same are summarized in the template below. Marketing Plan of a Company of My Choice Johnson Johnson Company Management Plan Question Explanation More information Companys name Johnson Johnson Company Visit our Companys website (1) Companys objective To be the best in dealing brand Consolidate a great number of consumers in the market. Establish good rapport with consumers Visit our Business objective topic Companys strategy Using promotional services like the social media Coming up with discounts that will still leave the company having its profit to attract consumers Providing a wide variety of products related to the brand. Visit our Company strategy topic. Answer for number 1) Still, Marketing approaches as well as strategic marketing mix Monopolizing the marketing field by the wide variety of brand product produced Examine our performance in the stock exchange market Financial details for the plan An approximate of 3million dollars to be used in strategy application See our company financial books. It can be accessed through our major branches. Number 2) Rationale for business objectives The main rationale is to ensure that the performance of the company is at a better position and can maintain its pace of value addition Refer to our strategy reference within the marketing plan Answer for Number 4) Adjustments made in response to feedback from key stakeholders By the second and third year, there should be results seen (positive results) Fourth year of companies operation, financial analysis. An adjustment of two years is provided, then on the seventh year, response made to key stakeholders Visit of major offices Answer for Number 3) Time frame The first strategy to be executed between the first and second year, the second and third strategy should be realized by forth year. Implementation of the strategies should begin immediately the company begins operation but response to be made on the seventh year to key stakeholders You can go through the companys overview book Note; The table represents the format that has been adopted from the Australian Template thus answering question 3 that is also pegged to Time Frame. References Anderson, V. F., North Seattle Community College. (1975). Revival of Political Americana: An Analytical Review of the Organizationof Candidates' Fair '72. Belch, G. E., Belch, M. A. (2015). Advertising and promotion: An integrated marketing communications perspective. Booth, D., Koberg, C. (2012). Display advertising: An hour a day. Hoboken, N.J: John Wiley. Brown, B. C. (2011). How to use the Internet to advertise, promote and market your business or website-- with little or no money. Ogden, J. R., Rarick, S. (2010). The entrepreneur's guide to advertising. Santa Barbara, Calif: Praeger. Pride, W. M., Hughes, R. J., Kapoor, J. R. (2010). Business. Australia: South-Western/Cengage Learning. Szetela, D., Kerschbaum, J. (2010). Pay-per-click search engine marketing: An hour a day. Indianapolis, Ind: Wiley.

Importance Impact of Ethical Communication free essay sample

Abstract Communication is constant, especially in the information age. Savvy professionals know how to communicate quickly, effectively and ethically. The term ethical communication has different meanings depending on the context. A shampoo advertiser and a sports team spokesperson may have dissimilar views on what constitutes as ethical communication. Some communication guidelines are only applicable to certain situations, while others could be understood as ethical in one situation and unethical in another. Every aspect of ethical communication should be considered within the boundaries of the issue at hand. Introduction The Business Dictionary defines ethical standards as follows: Principles that when followed, promote values such as trust, good behavior, fairness, and/or kindness. There is not one consistent set of standards that all companies follow, but each company has the right to develop the standards that are meaningful for their organization. Ethical standards are not always easily enforceable, as they are frequently vaguely defined and somewhat open to interpretation (Men and women should be treated equally, or Treat the customer with respect and kindness. We will write a custom essay sample on Importance Impact of Ethical Communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page ). Others can be more specific, such as Do not share the customers private information with anyone outside of the company. Ethical Communication in Business Every business is dependent on effective ethical communication. Its what makes new policy in government, raises money for nonprofits and strengthens a business. Business communication occurs any time a message is given or received, whether its verbal or nonverbal, between two businesses, a business and its employees or a business and the public. The messages sent and received by a business need to follow ethical norms that dont offend or make individuals feel uncomfortable. Significance Ethical business communication holds great significance on three main fronts: business to business, business to employees and business to the public. An example of the first type is between a business and its suppliers or distributors. The second is organizational communication within the business itself, how the leadership communicates with the employees. Lastly, communication with the public is how the business develops its public image. Maintaining high ethical standards on each front is essential to success in business. Function Ethical business communications primary function is to send and receive messages in a neutral, non-offensive manner. Ethical effective communication skills in business strengthen its corporate culture, resulting in a more attractive bottom line. When communication does not adhere to ethical standards, the consequences can include unhappy employees, a poor public image and a decrease in the bottom line. Ethical business communication is intended to care for the emotional and perceptive needs of its employees and customers. Misconceptions A common misconception concerning ethical communication in business is that most unethical communication is obvious and overt. True unethical communication is based on perception. If a person or people group perceive or interpret certain actions or words to be discriminatory or offensive, the communication can be considered unethical. The same is true with interpersonal interactions between employees. If a particular form of communication or gesture is offensive to another employee, it can be categorized as unethical. Purpose The purpose of ethical communication in business is to protect, respect and maintain a good public image. The communication in any business is for the purpose of maintaining order and the proper image with its employees and society. For example, if an accusation was to arise against a particular company, the public relations representative will arrange a press conference to verbally address the issue at hand. The company may also change a policy pertaining to the issue that non-verbally communicates the same message. Consequences There are many consequences to unethical business communication. A business may have an outstanding product or service, but if it doesnt communicate well with its customers, they will not be satisfied, and this can weaken the business/customer relationship. Everything in business rises and falls on communication. When ethical communication is lacking, moral, corporate image and motivation will lack as well. Each of these elements affects the spirit of the employees, which in turn will reflect to the customer and result in a decrease in revenue. Ethical behavior is a companywide concern, of course; but because communication efforts are the public face of a company, they are subjected to particularly rigorous scrutiny from regulators, legislators, investors, consumer groups, environmental groups, labor organizations, and anyone else affected by business activities. Ethical communication includes all relevant information, is true in every sense, and is not deceptive in any way. In contrast, unethical communication can include falsehoods and misleading information (or can withhold important information). Some examples of unethical communication include: Plagiarism: Plagiarism is presenting someone else’s words or other creative product as your own. Note that plagiarism can also be illegal if it violates a copyright, which is a form of legal protection for the expression of creative ideas. Selective misquoting: Deliberately omitting damaging or unflattering comments to paint a better (but untruthful) picture of you or your company. Misrepresenting numbers: Increasing or decreasing numbers, exaggerating, altering statistics, or omitting numerical data. Distorting visuals: Making a product look bigger or changing the scale of graphs and charts to exaggerate or conceal differences. In contrast, an ethical message is accurate and sincere. It avoids language and images that manipulate, discriminate, or exaggerate. On the surface, such ethical practices appear fairly easy to recognize, but deciding what is ethical can be a considerable challenge in complex business situations. Distinguishing Ethical Dilemmas from Ethical Lapses Every company has responsibilities to its stakeholders, and those various groups often have competing interests. An ethical dilemma involves choosing among alternatives that aren’t clear-cut. Perhaps two conflicting alternatives are both ethical and valid, or perhaps the alternatives lie somewhere in the gray area between clearly right and clearly wrong. Suppose you are the chief executive of a company whose sales are declining and you might be forced to reduce costs by laying off 100 employees. You’ve decided to wait two months before making this tough decision. Here’s your dilemma: Do you tell the workforce now that several hundred jobs could disappear in the near future? Telling them now would give people more time to look for new jobs and adjust their finances—clearly a good thing. However, if you tell them now, vital employees nervous about their future could jump ship, which could drive sales down even more—clearly not a good thing. And what if you tell them now and many people leave but then sales improve enough in the next two months that you can avoid the layoffs? You will have unnecessarily disrupted many careers and families. Situations such as these often have no clear answer. In contrast, an ethical lapse is a clearly unethical (and frequently illegal) choice. In 2004, several insurance companies were accused of misleading military personnel at Fort Benning in Georgia, Camp Pendleton in California, and other bases around the country. Many of these young men and women thought they were signing up for savings programs when in fact they were buying extremely expensive and frequently unnecessary life insurance policies. The policies were often sold during mandatory financial training sessions for the soldiers, who were given no time to read the documents they signed. After the situation was brought to national attention by the New York Times and other news media, at least two of the companies involved, Madison National Life Insurance Company and American Amicable Life Insurance, began issuing full refunds. Ensuring Ethical Communication Ensuring ethical business communication requires three elements: ethical individuals, ethical company leadership, and the appropriate policies and structures to support employees’ efforts to make ethical choices. 39 Moreover, these three elements need to work in harmony. If employees see company executives making unethical decisions and flouting company guidelines, they might conclude that the guidelines are meaningless and emulate their bosses’ unethical behavior. Employers have a responsibility to establish clear guidelines for ethical behavior, including business communication. In a recent global survey by the International Association of Business Communicators, 70 percent of communication professionals said their companies clearly define what is considered ethical and unethical behavior. On a somewhat less positive note, slightly fewer than half said their companies encourage open discussion of ethical issues and dilemmas. Many companies establish an explicit ethics policy by using a written code of ethics to help employees determine what is acceptable. A code is often part of a larger program of employee training and communication channels that allow employees to ask questions and report instances of questionable ethics. For example, United Technologies, a large aerospace and defense company based in Hartford, Connecticut, offers employees, customers, and suppliers a confidential way to report suspected fraud and other ethical concerns. The people who share their concerns through the program then receive a written response that explains how the situation was resolved. 1 To ensure ongoing compliance with their codes of ethics, many companies also conduct ethics audits to monitor ethical progress and to point out any weaknesses that need to be addressed. Principles of Ethical Communication The Business Dictionary defines ethical standards as Principles that when followed, promote values such as trust, good behavior, fairness, and/or kindness. In order to establish good communication with people of other cultures, it is essential to understand their ethical framework. In rder to learn ethical intercultural communication, you must expect people of other cultures to think differently, be willing to learn culturally appropriate behavior and (at least to some extent) practice what their cultures consider ethical. Expect Differences Ethical principles are not the same across cultures. Rather, ethics are culturally informed. The right thing to do is not just instinctive in humans. Many aspects of what is good are taught (consciously and subconsciously) by a persons culture. So, if you want to establish ethical intercultural communication with people of another background, prepare yourself to see the world differently. Do not expect that what seems good to you will also seem good to them; understand that they may view some things as bad that you view as fine or good. For example, while American culture teaches that individuality is a good thing and that standing on your own two feet is a position you should strive for, many other cultures value the group more than the individual. For example, in most African cultures, being part of a strong family support system is considered much more important and valuable than standing alone as an individual. Exemplify the Universal Although different cultures will have varying expectations and standards as to what is ethical, there are some ethical standards that are universal. So, by striving to abide by ethical standards that are universally received, you can take the first step in communicating and connecting well with people of another culture. According to William Howell in his Ethics of Intercultural Communication, Two principles that are universal are that no action is ethical if it harms persons, and the action that benefits persons accumulates ethical quality. Act in such a way that you do not intentionally bring harm to anyone, and always keep others best interests in mind. Learn their Culture To really communicate well interculturally, you must ask the question: What makes a good person in your culture? Talk with people in the target culture to discover the traits of an ethical person. What attitudes and actions does a good person possess? Does a good person set aside his personal work to take care of his parents when they are elderly? Does a good person control his anger at all times? Does a good person practice abstinence in certain areas? You will find, as you look into someone elses culture, that the things that make a good person in your culture are not the same things that comprise a good person in every culture. Empathize Through Action As you learn the ways of another culture, the best way to establish good intercultural communication is to act in a way that is considered ethical in that culture. Do and say the things that will express that you have the best interest of those around you in mind. Enjoy the food people prepare for you. If there are certain respectful gestures associated with greeting people older or more prestigious than yourself (or everyone), use them. Learn at least enough of the language to greet people and ask how they are doing in their native tongue. Wear clothing that is culturally appropriate. Respect family organization and methods of doing education and business. On every level of life and society, share in the way people think and act as much as you are able to. This willingness to adopt the standards of another culture is the best way to establish ethical and intercultural communication. Goals of Ethical Business Communications The purpose of business is to make money. Behaving ethically serves that purpose. People prefer doing business with ethical companies, companies they can trust, so in the long run the ethical company benefits from its behavior. This means that the goal of ethical business communication is to build the trust and credibility of the company. The International Association of Business Communicators maintains that companies that the practice of ethical business communication also increases a team feeling among employees and boosts employee morale. To accomplish these goals, corporate communication must strive to attain certain specific ethical goals. Honesty It is to a companys benefit to be honest. Honesty is the basis of trust. If others feel that they can believe what a company says, they will trust it. Other factors being equal, people prefer doing business with a company they can trust. Honesty means saying what you believe to be true, but it also means distinguishing fact from opinion. It is easy to disguise opinion as fact. Some television news commentators do it every day, and their credibility suffers for it. They may be considered entertaining, but what they say is taken with a grain of salt. Consultant Michelle Howe advises any company that wants to be trusted to clearly label opinion as such, and to present what it has to say in an unbiased manner. Clarity Distinguishing fact from opinion is part of a larger goal of being clear and easy to understand. Ethical business communication calls for being clearly understood. It means that the company is not seen as attempting to obfuscate or confuse the public and other companies with whom it does business. Timeliness of communication can also help. Within the company, acknowledging problems and keeping relevant people informed with clear and direct communications helps dampen the rumor mill and maintains better employee morale. Commitment In the context of business communications, commitment means allocating the necessary time and resources to discussing issues fully. Communication needs to be thorough, for only when time and resources, such as feedback forms, are dedicated to discussing issues is there a chance for everyone in the organization to have their voice heard. Acknowledging Sources Few things create as much tension as when someone presents another persons ideas as his own. Employees want credit for their work, so failure to acknowledge them is not only unethical but also bad for morale. Some people believe that concerns about plagiarism are only important in academic ettings, but anytime someone is caught borrowing someone elses ideas without proper acknowledgment, trustworthiness takes a nosedive. Most people realize its important to use quotations when citing direct statements from others, but its also good practice and sound business to acknowledge ideas that are not your own. Openness to Other Views Openness is one of the key pillars of ethical communication. In communication, openness means being open to diverse ideas and opinions, as well as being ready to offer your own opinions even if you do not think they will be popular. A business environment where people are not free to play the devils advocate and say unpopular opinions is not an ethical one, because intolerance of divergent opinions means intolerance of differences and free flow of information is essential to both the publics and the organizations long-term well-being. Taking Care with Confidential Information Confidential information is a special class of information that requires special attention. The North Carolina State University business department emphasizes the importance of the ethical business practice of protecting confidential information while complying with public disclosure laws. Any use of confidential information for personal gain is also clearly unethical. IABC Code of Ethics for Professional Communicators Preface Because hundreds of thousands of business communicators worldwide engage in activities that affect the lives of millions of people, and because this power carries with it significant social responsibilities, the International Association of Business Communicators developed the Code of Ethics for Professional Communicators. The Code is based on three different yet interrelated principles of professional communication that apply throughout the world. These principles assume that just societies are governed by a profound respect for human rights and the rule of law; that ethics, the criteria for determining what is right and wrong, can be agreed upon by members of an organization; and, that understanding matters of taste requires sensitivity to cultural norms. These principles are essential: †¢Professional communication is legal. †¢Professional communication is ethical. †¢Professional communication is in good taste. Recognizing these principles, members of IABC will: Engage in communication that is not only legal but also ethical and sensitive to cultural values and beliefs; †¢Engage in truthful, accurate and fair communication that facilitates respect and mutual understanding; †¢adhere to the following articles of the IABC Code of Ethics for Professional Communicators. Because conditions in the world are constantly changing, members of IABC will work to improve their individual competence and to increase the body of knowledge in the field with research and education. Articles 1. Professional communicators uphold the credibility and dignity of their profession by practicing honest, candid and timely communication and by fostering the free flow of essential information in accord with the public interest. 2. Professional communicators disseminate accurate information and promptly correct any erroneous communication for which they may be responsible. 3. Professional communicators understand and support the principles of free speech, freedom of assembly, and access to an open marketplace of ideas and act accordingly. 4. Professional communicators are sensitive to cultural values and beliefs and engage in fair and balanced communication activities that foster and encourage mutual understanding. 5. Professional communicators refrain from taking part in any undertaking which the communicator considers to be unethical. 6. Professional communicators obey laws and public policies governing their professional activities and are sensitive to the spirit of all laws and regulations and, should any law or public policy be violated, for whatever reason, act promptly to correct the situation. 7. Professional communicators give credit for unique expressions borrowed from others and identify the sources and purposes of all information disseminated to the public. 8. Professional communicators protect confidential information and, at the same time, comply with all legal requirements for the disclosure of information affecting the welfare of others. 9. Professional communicators do not use confidential information gained as a result of professional activities for personal benefit and do not represent conflicting or competing interests without written consent of those involved. 0. Professional communicators do not accept undisclosed gifts or payments for professional services from anyone other than a client or employer. 11. Professional communicators do not guarantee results that are beyond the power of the practitioner to deliver. 12. Professional communicators are honest not only with others but also, and most importantly, with themselves as individuals; for a professional commu nicator seeks the truth and speaks that truth first to the self. Enforcement and Communication of the IABC Code of Ethics IABC fosters compliance with its Code by engaging in global communication campaigns rather than through negative sanctions. However, in keeping with the sixth article of the IABC Code, members of IABC who are found guilty by an appropriate governmental agency or judicial body of violating laws and public policies governing their professional activities may have their membership terminated by the IABC executive board following procedures set forth in the associations bylaws. IABC encourages the widest possible communication about its Code. The IABC Code of Ethics for Professional Communicators is published in several languages and is freely available to all: Permission is hereby granted to any individual or organization wishing to copy and incorporate all or part of the IABC Code into personal and corporate codes, with the understanding that appropriate credit be given to IABC in any publication of such codes. The IABC Code is published on the association’s web site. The association’s bimonthly magazine, Communication World, publishes periodic articles dealing with ethical issues. At least one session at the association’s annual conference is devoted to ethics. The international headquarters of IABC, through its professional development activities, encourages and supports efforts by IABC student chapters, professional chapters, and regions to conduct meetings and workshops devoted to the topic of ethics and the IABC Code. New and renewing members of IABC sign the following statement as part of their application: â€Å"I have reviewed and understand the IABC Code of Ethics for Professional Communicators. As a service to communicators worldwide, inquiries about ethics and questions or comments about the IABC Code may be addressed to members of the IABC Ethics Committee. The IABC Ethics Committee is composed of at least three accredited members of IABC who serve staggered three-year terms. Other IABC members may serve on the committee with the approval of the IABC executive committee. The functions of the Ethics Committee are to assist with professional d evelopment activities dealing with ethics and to offer advice and assistance to individual communicators regarding specific ethical situations.